Helping Teens Hit the Road Safely!

Earning a driver’s license is a big step for your teen and for you. Its a time for new adventures and a spirit of freedom and it also a time for increased responsibility, and trust on both sides. Toyota provides families with tools to help keep their teen safe on the road. Arrive In Style is a campaign with Teen Vogue to promote safe driving among teenage girls. Toyota conducted a study, with the University of Michigan and it shows a significant correlation between parent and teen driving behaviors. Here are a few of the findings;

  • What Teens Think Their Parents Do Behind the Wheel Matters More Than What Parents Say They Do:   What teensthink  their parents do while driving has a greater impact on the teens’ behavior than what parents actually report they do.
    • If a teen thinks that his or her parent looks for something in the vehicle while driving, the teen is four times (4.1) more likely to also look for something while driving (as compared to if the teen does not think their parent does this at all).
    • If a teen’s parent reports looking for something in the vehicle while driving, the teen is two times (2.2) more likely to do the same (as compared to if the parent does not report this behavior at all).
    • If a teen thinks that his or her parent eats or drinks while driving, the teen is three times (3.4) more likely to likely to do the same (as compared to if the teen does not think their parent does this at all).
    • If a teen’s parent reports eating or drinking while driving, the teen is two times (2.2) more likely to do the same (as compared to if the parent does not report this behavior at all).
    • If a teen thinks that his or her parent deals with passenger issues while driving (interacts with passengers regarding requests, concerns and conflicts), the teen is five times (4.7) more likely to do so themselves (as compared to if the teen does not think their parent does this at all).
    • If a teen’s parent reports dealing with passenger issues while driving, the teen is two times (1.7) more likely to do the same (as compared to if the parent does not report this behavior at all).

To take a deeper look at the findings, click here. When it comes to your teen’s driving, you aren’t just a disciplinarian; you are a partner, mentor and role model. With the right information and plenty of parental involvement, you can both breathe easier when your teen takes the wheel.

Take the Pledge to be safe and have the chance to be featured in an upcoming issue of Teen Vogue! 

To join the movement and take the pledge visit the Arrive in Style site.

Toyota’s Kid Friendly Camatte57s Concept.

Toyota plans to debut their two new versions of the Camatte at the International Tokyo ImageShow this weekend. Both Versions: the Camatte57s and Camatte57s Sport feature detachable body panels and re-configurable pedals that children can operate while their parents Steer.

Both cars are all-electric “Camatte” is the Japanese for word for “care.” According to the automaker, it’s intended to signify both caring for others and caring for cars, while the lone ‘s’ at the end of each name stands for “touch,” and the number of body panels. corresponds to the number

Watch a team of Toyota engineers install body panels on a Camatte57s

The San Diego County Fair is back!

The San Diego County Fair is back and Toyota of El Cajon has 2 for 1 Adult Admission Tickets!

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In 1880, a group of San Diegans organized an agricultural fair to bring county farmers together to share ideas, see who had the best citrus fruit, who baked the best pie, and who had the fastest horse. After that first fair, the county fair was held annually with a few exceptions in various county locations until 1936, when it moved to its present Del Mar home. During World War II, the Fair was suspended, but has taken place in Del Mar annually since 1946.

This year ‘Game on!’ is the theme for the 2013 San Diego County Fair. The Fair will spotlight classic and nostalgic games From card games to board games, video games to game shows, consoles to cell phones. The San Diego County Fair is the largest annual event in San Diego County and the fourth largest fair in North America, drawing more than 1.5 million visitors annually. 

The San Diego County Fair will open Saturday June 8 and continue through Thursday, July 4. The Fair is closed Mondays, except July 1. You can see all the major upcoming events at www.sdfair.com

Come pick up your 2 for 1 Tickets at the front desk Today!

Congratulations Graduates!

 ImageWay to go! All the hard work payed off. As our gift to you, Toyota, in partnership with Toyota Financial Services, is proud to offer a $500 rebate to help you buy or lease your next Toyota. Going on now until July 8,2013

If you’ve obtained a degree within the last two years, you may qualify for the Toyota College Graduate Finance Program, featuring a $500 rebate toward the purchase or lease of select new Toyota’s.

.  To qualify for the rebate, you’ll need to meet the following graduation, employment, insurance and credit criteria requirements.

  • Earn your degree. To take advantage of the program, you must meet one of the following:
  • Have graduated from an accredited four-year college, university, or registered nursing degree program during the last two years or graduate from such a school/program within the next six months
  • Have graduated from an accredited two-year college during the last two years
  • Be enrolled in an accredited graduate degree program or have received a degree from an accredited graduate program during the last two years
  • Have graduated during the last two years from the two-year Toyota Technical Education Network (T-TEN) Program or any other two-year post secondary automotive program accredited by the NATEF
  • Have completed an electrician apprenticeship/certification program during the last two years through the NJATC and the IBEW
  • Get to work. At contract signing, show proof of present employment or future employment with a start date within 120 days of your purchase contract date. Note that TFS must deem your income sufficient to cover living expenses and vehicle payments.

Take advantage of our Toyota rebate, After all you deserve it!

The New 2014 4Runner

If you want a new style this Summer then the new 2014 4Runner is right for you. With its new redesign that has more of a rugged and aggressive appearance, it will immediately make you stand out.

The 2014 4Runner gImageoes on sale late summer 2013. It is available in three grades: a well equipped, value driven SR5; top of the line Limited, and Trail grade with maximum off-road capability.

It has a few changes to be excited about like a new front fascia that features a muscular front grille and forceful looking headlights. The headlamps have also changed from halogen to projector beam, with both the headlamps and redesigned rear combination lamps now featuring LED lamps.

It also has new advanced audio and connectivity features, which includes Toyota’s Entune multimedia system, an AM/FM/MP3 CD player with eight speakers, integrated SiriusXM Satellite Radio, USB port with iPod connectivity, and Bluetooth capability along with music streaming on the SR5 and Trail grade models. On the Limited grade it includes Entune multimedia system, JBL premium sound system with navigation, SiriusXM Satellite Radio, HD Radio with iTunes and 15 speakers.

The new 4Runner also features Toyota’s Standard Star Safety System that includes Vehicle stability control and traction control, an anti- lock brake system with Electronic Brake-Force Distribution, Brake Assist, and Smart Stop Technology brake-override system. All 2014 4Runners have Eight standard airbags and active headrests for driver and passenger, along with three-point seat belts for all seats.

4Runner continues as one of the few fully capable mid-size SUVs, and the redesigned 2014 4Runner adds comfort and convenience without sacrificing its hallmark performance capability and excellent value.

The 2014 4Runner will be available in eight exterior colors.

  • Super White
  • Attitude Black Metallic
  • Barcelona Red Metallic
  • Nautical Blue Metallic
  • Blizzard Pearl
  • Classic Silver Metallic
  • Magnetic Gray Metallic
  • Black   ImageImage

To find out more information call us @  (888)210-4170

Throwback Thursday!

It’s Throwback Thursday again! For years the Kaminsky Family and Toyota of El Cajon have expressed a strong commitment to our community and local charities. They have been featured in Time Magazine and People Weekly for their significant contributions.

The Kaminsky’s goal is to keep Toyota of El Cajon as an active member of the community. This year alone we have been involved in an eWaste Recycling event which diverted 5,367 pounds of waste and also took part in a wonderful non-profit charity that supports the Children’s Heart Foundation. Here are a few throwback pictures of our past involvement and are looking forward to many more.


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Wish Granted – Toyota Super Bowl Commercial

Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut during the Super Bowl Feb. 3. For a preview of the “Wish Granted” spot before game day.
Cuoco, a star of CBS hit show “The Big Bang Theory,” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year. Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.

“The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.”
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