Buckle Up for Life

Buckle up your kids

In recognition of Child Passenger Safety Week ( September 15 to 21, 2013) and the first annual Buckle Up for Life Day (September 17), a nationwide movement dedicated to improving child passenger safety, we want to share with you a couple tips and general feed backs from parents across the country to bring awareness to the heartbreak of losing young innocent lives.

Car crashes are the number one killer of children in the United States between the ages 1 and 12. Only 1 out of every 4 child car seats are properly installed. Furthermore, due to multiple factors, Hispanic and African American children are 10 times less likely to be properly restrained in a vehicle.

Toyota’s Buckle Up For Life program had conducted a survey to find that most parents are aware of the procedures to the proper car seat installation, but many still put their children at high risk by being overconfident.

Key Survey Findings and Tips

  • Confidence levels are high: When selecting the appropriate car seats, 96 percent of parents are “very/somewhat confident.” However, 41 percent of parents are unaware that car seats have an expiration date.
    • Tip: Always remember to read the user’s guide to find out the seat’s expiration date and other important information. Every car seat is different.
  • Car seat inspection station usage is low: Nearly half of parents (42 percent) have had their child car seat installation checked by an expert. Yet many also mentioned practicing unsafe behaviors, such as dressing their child in bulky outerwear or not removing their child’s jacket before buckling him/her into the child car seat (41 percent); and more than a quarter of parents surveyed (26 percent) have allowed their child to ride in the front seat of the vehicle before the age of 12.
    • Tip: Always buckle your child in the car seat first before placing coats or blankets over the harness. Keep in mind that bulky clothing can alter a snug fit.
    • Tip: Look for a local child car seat inspection station via the National Highway Traffic Safety Administration.
  • African Americans are less informed about some critical child passenger safety issues: African American parents surveyed are more likely than average to acquire a second-hand car seat (22 percent) without knowledge of the car seat’s history. Among those who say they have acquired a second-hand car seat, 61 percent are unaware whether or not there was a product recall and 27 percent did not know the age of the car seat.
    • Tip: Always remember to get as much information as possible about a second-hand car seat, including the user’s guide. Be aware of technology and standard improvements as well as car seat recalls.
  • Hispanics feel overwhelmed by the choices: Only one-third of Hispanic parents are confident when researching, choosing, acquiring and installing a child car seat. However, for some Hispanic parents the research phase can leave them feeling overwhelmed (18 percent) while the installation phase can leave them feeling frustrated (8 percent).
    • Tip: Always remember that there is information available for every stage of the child car seat journey.

In addition to bringing awareness to the public, Toyota partnered with Cincinnati Children’s Hospital to ensure the message is sent to more homes and cities through providing an increase the Buckle Up for Life funding by six million dollars in addition to the two and a half million in the past nine years.

 

“At Toyota, we are strongly committed to the belief that driver and passenger safety is a universal need and something everyone should have access to,” said Latondra Newton, group vice president of Toyota Motor North America Inc. “That is why we partnered with Cincinnati Children’s to create Buckle Up for Life.  We consider today to be both a celebration of all we have achieved and a call to action for the tremendous amount of work still to be done.”

 

Visit BuckleUpforLife.org for more details about child car seat safety.

Article reference: http://pressroom.toyota.com/releases/toyota+bufl+cincinnati+childrens+hospital.htm

Wish Granted – Toyota Super Bowl Commercial

Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut during the Super Bowl Feb. 3. For a preview of the “Wish Granted” spot before game day.
Cuoco, a star of CBS hit show “The Big Bang Theory,” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year. Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.

“The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.”
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Party Mode

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Happy Friday everyone!
Did you know that all later editions of the Toyota 4Runner and the new 2013 model are  equipped with with a PARTY MODE button?
Pressing the “Party Mode” button will not make a DJ or a disco ball appear out of nowhere but it will  boosts the stereo’s bass and push the equalization to the two back speakers, which makes it perfect for a tailgate party.

“Standard on all audio systems is a unique “Party Mode” audio setting that is ideal for tailgating, raises bass response and shifts sound balance to the rear of the vehicle. Party mode is in addition bolstered by rear liftgate-mounted speakers, which function with or without party mode selected.”
– Toyota USA Newsroom

 

Your Photo In Toyota’s Super Bowl Commercial

Now YOU have the chance to actually be in one of the worlds most viewed TV commercials as Toyota offers one randomly selected person’s photo to be part of the Toyota Super Bowl XLVII commercial next month.
All you have to do is use the hashtag #WishGranted on a picture of yourself uploaded through Twitter or Instagram and you might be the lucky winner, whom millions of people will be able to see on their screens on February 3rd.

WishGranted

KaleyCuoco001“Kaley Cuoco, star of the award-winning CBS show “The Big Bang Theory,” has a busy roster this year, including a debut in Super Bowl XLVII commercial for Toyota Motor Sales, U.S.A., Inc. Sweetening the pot for fans of Kaley and Super Bowl fans alike, the public will be offered a chance to “Get In The Big Game” and have their picture appear in the Toyota spot. From Jan. 2 until Jan. 12, fans can submit photos of themselves to Instagram or Twitter with the hashtag #wishgranted for a chance for their image to appear in Toyota’s Super Bowl commercial on Feb. 3. One photo will be selected and placed in the reveal of the commercial during the first quarter of the game.”

Toyota Newsroom

For more information, terms and conditions visit Toyota’s Get in the Big Game website

San Diego International Auto Show

The San Diego International Auto Show is going on right now at the Convention Center in downtown San Diego and Toyota was of course present showing of their new 2013 models.

The San Diego International Auto Show features the widest variety of new vehicles under one roof, featuring over 400 vehicles from 36 global manufacturers. The 2013 model-year vehicles showcase the newest levels of technology that enhance the driving experience, packaged in luxurious interiors and wrapped in cutting edge designs. When not captivated by the cars, show visitors can participate in exciting, fun new features, family entertainment, and interactive activities.
San Diego International Auto Show

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Check out our Facebook Photo Album to see all the pictures from the first day at the auto show.

The San Diego International Auto Show is open Thursday, December 27, 2012 and run through Sunday, Dec 30, 2012. For more information visit the official San Diego International Auto Show website.

SHOW DATES SHOW TIMES
12/27/12 Thursday 10 am – 9 pm
12/28/12 Friday 10 am – 9 pm
12/29/12 Saturday 10 am – 9 pm
12/30/12 Sunday 10 am – 7 pm

Bear vs. Sequoia

ATT00001There are no scratches on the outside of this car, but the vehicle was completely destroyed !
A man in Waterton Park  in Alberta , Canada, came out to find the inside of his 18 month old Toyota Sequoia trashed.
A grizzly bear had somehow got a door open and once inside it got trapped when the door shut behind him, probably by the wind.

The Toyota was the Platinum edition.  All the door panels were ripped off, the head-liner torn to pieces, all headrests, the leather seats, the dash shredded, and the steering column was twisted Sideways. Two of the six airbags went off and the other four the bear ripped to pieces.
Can you imagine a trapped grizzly being hit with an airbag in an enclosed space ? He must have figured he was in for the fight of his life, and by the looks of this car he definitely won the fight.
ATT00008 ATT00006 ATT00004
When the bear ripped off the door panels he also clawed all the wiring harnesses out before breaking out the rear window. Toyota figures every wire he pulled or clawed at resulted in alarm bells, voices or sparks.
The head mechanic at Calgary Toyota doubted they had the expertise to put this vehicle back together, even if they had enough parts to do it.  This Toyota Sequoia had seen it’s last day.
Fish and wildlife officers have inspected the damage and figure it was a 3 year old Grizzly bear who accidentally ended up inside the car.
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photo (5)The vehicle has been written off by the insurance company, the cost of this fully optioned vehicle new was over $70,000, and they stopped count-ing the repair costs at $60,000 plus.

Lesson learned! Do not leave your car doors open when there are Grizzly bears in the neighborhood…
Instead come in to Toyota of El Cajon and get your very own TEDDY bear with the purchase of a new Toyota.

2013 Avalon is HERE

When the all-new, North American designed and engineered 2013 Avalon goes on sale later this year, consumers can choose between a powerful V6 gasoline powertrain and Toyota’s proven Hybrid Synergy Drive. The efficiency offered by the new hybrid model will help the all-new premium mid-size sedan achieve excellent fuel economy with an EPA-rating of 40 mpg combined.
In addition to offering a hybrid powertrain, the new Avalon features a stunning design, improved dynamic performance, a greater degree of refinement, and a highly spacious, comfortable interior experience with an abundance of outstanding convenience technologies.

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Mission Completed!

On October 12, the Toyota Tundra completed the mission of towing the 300.000 lbs Space Shuttle Endeavour through the streets of Los Angeles. Check out the video below to see the Tundra in action and visit the Tundra Endeavour website for more info, videos and pictures. Continue reading