Red Cross CPR Training San Diego

Driving a car, operating a forklift, selling real estate, riding a motorcycle, owning a business and flying a plane all require you to have some form of license or certification while all of these activities allow you to earn a living or enjoy a hobby none of them will help you save a life.

Being certified in CPR can help you save a life of a friend, co-worker, relative, spouse or the perfect stranger.


  • 70% of Americans don’t know how to perform CPR
  • 88% of cardiac arrest occur at home
  • 326,000 cardiac arrest occur annually
  • Only 32% of cardiac arrest victims get CPR from a bystander
  • Four our of five cardiac arrests happen at home
  • Effective CPR can double or triple a victim’s chance of survival.


Toyota of El Cajon has partnered with the San Diego Red Cross and is offering classes in CPR and First Aid.  Once a month at our Toyota of El Cajon dealership located in El Cajon California at 965 Arnele Ave you can take a hands-on class that is taught by a Red Cross CPR Instructor.  Students that complete the class will be given CPR Certification from the American Red Cross.  For more details watch our video CPR Training.

Toyota Prius Reliability

The Toyota Prius continues to rank high in reliability.  The Prius was first released in Japan in 1997, in 2000 the Prius was available worldwide.  Over 5 million Toyota Priuses have been sold worldwide,  making it the best-selling hybrid vehicle globally.  More than 2 million Priuses have been sold in the United States.  The Prius has been Japan’s best-selling car since 2009.

Prius 1

It’s no secret that Americans have a long fascination with the internal combustion engine and many of us were reluctant to embrace the hybrid technology, but the Toyota Prius has set the standard and has been embraced by the public.  Whenever new technology reaches the masses there is a long list of skeptics that will wait a few years before purchasing, the Toyota Prius is now on the short list.

Using data from over 36,000 Toyota Prius hybrids, Consumer Reports has given the Toyota Prius high marks for reliability.  Prius owners also experience low ownership cost due to few repairs.

One of the questions that potential Prius buyers raised was the longevity of the battery, skeptics worried about the length of the battery life and its cost to replace it.

Prius battery

It is not uncommon to find Prius owners with over 200,000 miles on their cars, that are using the same original battery.  Many Prius-driving Taxi drivers have logged over 200,000 miles on their cars and reported no decline in vehicle performance.

Prius taxi

The Toyota Prius is now in its fourth generation model and has many happy customers throughout the world.  Toyota of El Cajon had the opportunity to profile one of our customers  Dana Stevens, who owns a 2006 Prius with  250,000 miles watch to her story.

The 2016 Prius has been redesigned for better aerodynamics and fuel efficiency and promises to raise the bar even higher for hybrid vehicles.  If you’re in the market for a reliable fuel-efficient car then test drive the Toyota Prius.

2016 Prius 1

Written by Toyota of El Cajon.





Toyota and GoPro

You’ve probably heard of Simon & Garfunkel, Abbott & Costello now there is Toyota and GoPro.  Another great combination has teamed up to produce and capture adventure on video like never before.  Toyota and GoPro have formed a partnership that is unprecedented in the automotive industry.  The new 2016 Toyota Tacoma will come standard with a GoPro camera mount that will be mounted to the windshield just to the right of the rear-view mirror.

2016 Tacoma GoPro Mount

2016 Tacoma GoPro Mount

Since its debut in 2004, GoPro has become America’s fastest-growing digital imaging company.  Hollywood film directors, the NFL, The Rolling Stones, the US Military and millions of people worldwide are using GoPro cameras.  Sales of GoPro cameras have exceeded three million units annually with gross revenues well over $500 million yearly.  For the adventure seeker, the GoPro has become the camera of choice.  Skiers, skydivers, surfers, cyclist, snowboarders, dog owners, musicians and off-road truck enthusiasts have embraced the GoPro.

Screen Shot 2015-08-23 at 10.56.56 PM

It’s no secret that Americans love trucks, off-roading and fun and with the combination of GoPro and the 2016 Toyota Tacoma this is a match made in heaven.  If you search YouTube the list of videos from off-roading enthusiasts is too long to count.  2016 Tacoma owners will be able to mount their GoPro cameras onto the windshield and capture breathtaking video for the world to see.



From hauling materials to pulling a boat the Toyota Tacoma continues to be a very popular vehicle for truck owners and with the addition of the GoPro camera mount on the 2016 Tacoma, the adventure just went to a higher level. Are you in the market for some adventure, then the look into the Toyota Tacoma?

Toyota of El Cajon is an official distributor of GoPro products, if you need GoPro gear to capture your off-road adventures please stop by our Parts department, we carry a wide selection of GoPro products.

2016 Scion iM

The new 2016 Scion iM has arrived and its loaded with standard features and priced right. The Scion iM is a five-door hatchback that’s designed for versatility, it doesn’t matter if you’re going out to dinner or fishing the Scion iM meets the task.

2016 Scion iM

2016 Scion iM

The iM seats five and has a 60/40 rear fold-down seats which comes standard with a Cargo Cover. With ample room for groceries or golf bags the Scion iM rates a A+ for cargo area. One of the coolest features of the iM are the eight cup holders that are standard on the iM, no worries about spilling your coffee in the iM.

Scion iM Interior

Scion iM Interior

Scion iM Trunk

Scion iM Trunk

The interior on the 2016 Scion is stylish and  functional. Graced with a leather-trimmed tilt/telescopic steering wheel with controls for the 7 inch Pioneer Touch Screen Audio system, Bluetooth and Multi-Information Display the iM keeps the driver in control. The iM also is equipped with the Aha app that provides Facebook and Twitter feeds for the social media guru along with access to over 100,000 Internet radio stations. The list of standard equipment on the iM gets even longer with the Rear Backup Camera.

Scion iM Motor

Scion iM Motor

The Scion iM is powered by a Toyota 1.8L DOHC 4 cylinder motor that is rated at 137 horsepower with 126 pounds of foot torque. Owners have a choice of a six-speed manual transmission or a seven-speed automatic Continuously Variable Transmission (CVTi-S). With an estimated gas mileage rating of 32 combined city and highway the Scion is good on fuel economy.

Scion iM

Scion iM

The Scion iM has a double wishbone independent rear suspension that is seated on 17 inch alloy wheels with 225/45/17 series tires for exceptional agility and handling, all standard on the 2016 iM.

We could go on and on about the Scion iM and its standard equipment like Daytime LED Running Lights, heated outside power-folding mirrors, Sport Body Kit and Dual-Zone Automatic Climate Control and LED Tail Lights but I think you get the point, the Scion iM is a great deal.

With a MSRP starting at $18,460 for the six-speed manual transmission and $19,200 for the seven-speed automatic the Scion iM is priced right. If you’re in the market for an affordable car that’s loaded with features then look into the Scion iM.

Celebrating El Cajon’s Tax Rollback!

Today, April 15th, we celebrated alongside Mayor Bill Wells (El Cajon), Jill Kobe (Parkway Plaza GM), Eric Lund (East County Chamber of Commerce GM), Chris George (Valley of Cars Dealers Association President) and the El Cajon community in celebration of the half percent tax cut made in El Cajon!

El Cajon has become the only city in the state of California to cut taxes in 2015 while 45 other cities have implemented a tax increase or renewed their existing tax rate.

Taxes were originally increased to improve safety facilities such as police stations and fire departments. With goals being met through the tax increase, El Cajon has implemented a tax rollback. Reducing taxes from 9.0 percent to 8.5 percent will create a savings of $8.6 million to El Cajon residents which was demonstrated by a giant check made out to The Citizens of El Cajon.

Mayor Bill West

Mayor Bill Wells addressing the El Cajon community.

Giant Check

Mayor Bill Wells and Parkway Plaza’s GM, Jill Kobe, presenting giant check.

Buckle Up for Life

Buckle up your kids

In recognition of Child Passenger Safety Week ( September 15 to 21, 2013) and the first annual Buckle Up for Life Day (September 17), a nationwide movement dedicated to improving child passenger safety, we want to share with you a couple tips and general feed backs from parents across the country to bring awareness to the heartbreak of losing young innocent lives.

Car crashes are the number one killer of children in the United States between the ages 1 and 12. Only 1 out of every 4 child car seats are properly installed. Furthermore, due to multiple factors, Hispanic and African American children are 10 times less likely to be properly restrained in a vehicle.

Toyota’s Buckle Up For Life program had conducted a survey to find that most parents are aware of the procedures to the proper car seat installation, but many still put their children at high risk by being overconfident.

Key Survey Findings and Tips

  • Confidence levels are high: When selecting the appropriate car seats, 96 percent of parents are “very/somewhat confident.” However, 41 percent of parents are unaware that car seats have an expiration date.
    • Tip: Always remember to read the user’s guide to find out the seat’s expiration date and other important information. Every car seat is different.
  • Car seat inspection station usage is low: Nearly half of parents (42 percent) have had their child car seat installation checked by an expert. Yet many also mentioned practicing unsafe behaviors, such as dressing their child in bulky outerwear or not removing their child’s jacket before buckling him/her into the child car seat (41 percent); and more than a quarter of parents surveyed (26 percent) have allowed their child to ride in the front seat of the vehicle before the age of 12.
    • Tip: Always buckle your child in the car seat first before placing coats or blankets over the harness. Keep in mind that bulky clothing can alter a snug fit.
    • Tip: Look for a local child car seat inspection station via the National Highway Traffic Safety Administration.
  • African Americans are less informed about some critical child passenger safety issues: African American parents surveyed are more likely than average to acquire a second-hand car seat (22 percent) without knowledge of the car seat’s history. Among those who say they have acquired a second-hand car seat, 61 percent are unaware whether or not there was a product recall and 27 percent did not know the age of the car seat.
    • Tip: Always remember to get as much information as possible about a second-hand car seat, including the user’s guide. Be aware of technology and standard improvements as well as car seat recalls.
  • Hispanics feel overwhelmed by the choices: Only one-third of Hispanic parents are confident when researching, choosing, acquiring and installing a child car seat. However, for some Hispanic parents the research phase can leave them feeling overwhelmed (18 percent) while the installation phase can leave them feeling frustrated (8 percent).
    • Tip: Always remember that there is information available for every stage of the child car seat journey.

In addition to bringing awareness to the public, Toyota partnered with Cincinnati Children’s Hospital to ensure the message is sent to more homes and cities through providing an increase the Buckle Up for Life funding by six million dollars in addition to the two and a half million in the past nine years.


“At Toyota, we are strongly committed to the belief that driver and passenger safety is a universal need and something everyone should have access to,” said Latondra Newton, group vice president of Toyota Motor North America Inc. “That is why we partnered with Cincinnati Children’s to create Buckle Up for Life.  We consider today to be both a celebration of all we have achieved and a call to action for the tremendous amount of work still to be done.”


Visit for more details about child car seat safety.

Article reference:

Wish Granted – Toyota Super Bowl Commercial

Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut during the Super Bowl Feb. 3. For a preview of the “Wish Granted” spot before game day.
Cuoco, a star of CBS hit show “The Big Bang Theory,” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year. Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.

“The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.”
Continue reading

Sandy Hook Received the Snowflakes

A few weeks ago we decided to send our own hand-made paper snowflakes to Sand Hook Elementary to show respect to the victims of the terrible shooting in December last year. The idea was to decorate the elementary schools to look like Winter wonderlands for when the children came back to school after Winter break.
We all helped to make our own special paper snowflake, all with different patterns, shapes and decorations. Check out our Snowflakes for Sandy Hook photo album to see all the pictures.
IMG_2332 IMG_2320 IMG_2308
Sandy Hook has now received millions of snowflakes from all over world.

Continue reading