Toyota and GoPro

You’ve probably heard of Simon & Garfunkel, Abbott & Costello now there is Toyota and GoPro.  Another great combination has teamed up to produce and capture adventure on video like never before.  Toyota and GoPro has formed a partnership that is unprecedented in the automotive industry.  The new 2016 Toyota Tacoma will come standard with a GoPro camera mount that will be mounted to the windshield just to the right of the rear-view mirror.

2016 Tacoma GoPro Mount

2016 Tacoma GoPro Mount 

Since it’s debut in 2004, GoPro has become America’s fastest-growing digital imaging company.  Hollywood film directors, the NFL, The Rolling Stones, the US Military and millions of people world-wide are using GoPro cameras.  Sales of GoPro cameras have exceeded three million units annually with gross revenues well over $500 million yearly.  For the adventure seeker the GoPro has become the camera of choice.  Skiers, skydivers, surfers, cyclist, snowboarders, dog owners, musicians and off-road truck enthusiasts have embraced the GoPro.

Screen Shot 2015-08-23 at 10.56.56 PM

It’s no secret that Americans love trucks, off-roading and fun and with the combination of GoPro and the 2016 Toyota Tacoma this is a match made in heaven.  If you search YouTube the list of videos from off-roading enthusiasts is too long to count.  2016 Tacoma owners will be able to mount their GoPro cameras onto the windshield and capture breathtaking video for the world to see.



From hauling materials to pulling a boat the Toyota Tacoma continues to be a very popular vehicle for truck owners and with the addition of the GoPro camera mount on the 2016 Tacoma, adventure just went to a higher level. Are you in the market for some adventure, then the look into the Toyota Tacoma?

2016 Scion iM

The new 2016 Scion iM has arrived and its loaded with standard features and priced right. The Scion iM is a five-door hatchback that’s designed for versatility, it doesn’t matter if you’re going out to dinner or fishing the Scion iM meets the task.

2016 Scion iM

2016 Scion iM

The iM seats five and has a 60/40 rear fold-down seats which comes standard with a Cargo Cover. With ample room for groceries or golf bags the Scion iM rates a A+ for cargo area. One of the coolest features of the iM are the eight cup holders that are standard on the iM, no worries about spilling your coffee in the iM.

Scion iM Interior

Scion iM Interior

Scion iM Trunk

Scion iM Trunk

The interior on the 2016 Scion is stylish and  functional. Graced with a leather-trimmed tilt/telescopic steering wheel with controls for the 7 inch Pioneer Touch Screen Audio system, Bluetooth and Multi-Information Display the iM keeps the driver in control. The iM also is equipped with the Aha app that provides Facebook and Twitter feeds for the social media guru along with access to over 100,000 Internet radio stations. The list of standard equipment on the iM gets even longer with the Rear Backup Camera.

Scion iM Motor

Scion iM Motor

The Scion iM is powered by a Toyota 1.8L DOHC 4 cylinder motor that is rated at 137 horsepower with 126 pounds of foot torque. Owners have a choice of a six-speed manual transmission or a seven-speed automatic Continuously Variable Transmission (CVTi-S). With an estimated gas mileage rating of 32 combined city and highway the Scion is good on fuel economy.

Scion iM

Scion iM

The Scion iM has a double wishbone independent rear suspension that is seated on 17 inch alloy wheels with 225/45/17 series tires for exceptional agility and handling, all standard on the 2016 iM.

We could go on and on about the Scion iM and its standard equipment like Daytime LED Running Lights, heated outside power-folding mirrors, Sport Body Kit and Dual-Zone Automatic Climate Control and LED Tail Lights but I think you get the point, the Scion iM is a great deal.

With a MSRP starting at $18,460 for the six-speed manual transmission and $19,200 for the seven-speed automatic the Scion iM is priced right. If you’re in the market for an affordable car that’s loaded with features then look into the Scion iM.

The Padres, San Diego River Park Foundation, and Toyota of El Cajon Team Up!

Forester Creek and the San Diego River require attention in order to keep it clean and Toyota of El Cajon has graciously offered their time to do just that! The San Diego River Foundation, Padres Volunteer Team presented by Toyota and Toyota of El Cajon will be working together on June 6th to create a better quality of life for our community through the conservation of San Diego River’s 52 mile river ecological, cultural and recreational resources.San Diego River Park Foundation

Let’s help make a difference as Toyota of El Cajon partners with the San Diego Padres and The San Diego River Park Foundation! Saturday, June 6th, from 9AM-11AM we will be hosting a river clean up exclusively for Toyota of El Cajon/Toyota Certified Center of Santee employees, friends, and family!

Simply visit and during the registration process be sure to choose Toyota of El Cajon as your group. If you have any questions or would like assistance with registration, you may contact Dana Sterpe at 619-270-3095 or

We’ll see you there!

DESCRIPTION: Padres Volunteers from Toyota of El Cajon will help remove trash and debris from Forester Creek in Santee. This is a great activity for environmentally-conscious individuals interested in clean water and a clean habitat for the plants and animals that call San Diego’s creek and river system home.

DIRECTIONS: We will start from the Santee Public Works building at 9534 Via Zapador Santee, CA 92071. If you type the address into Google Maps or GPS (9534 Via Zapador Santee, CA 92071) it will bring you to the Santee Public Works Building. You will see signage indicating that this is the San Diego River Foundation CleanUp location. Simply find a place to park within that parking lot and look for the pop-up tents and check-in table! Map of Location:

PARKING: Parking is free and readily available in the parking lot at the address provided.

ARRIVAL: Please check in with Allison near the Padres Volunteer Team and San Diego River Foundation set up tent. She will be there to welcome you and get you signed in.

ATTIRE: Please wear your Padres Volunteer Team T-shirt, long pants, and closed-toe shoes. No flip flops or open toed shoes are allowed for safety reasons. Unfortunately, volunteers may be turned away if not wearing closed toe shoes. Please also be sure to dress in clothes that can get a little dirty. Note: If this is your first event, you will pick up your tshirt upon check in.

MISC:  It is important to be prepared to spend time outside walking along the creek as be able to bend over to pick up trash as you see it! Have fun! We will have waivers available at the check in location, but if you prefer to complete in advance, please click on the download links and print below.

If you are 18 or older, please complete this waiver:

If you are under 18 please have your parents or adult supervisor fill out this waiver, and bring it with you.


CONTACT: Please call 619-346-0002 with any questions. We look forward to seeing you there!

9534 Via Zapador Santee, 92071
More Information

May is Bike Month. GO by BIKE!

Banner Ad_728x210

Join thousands of San Diegans and GO by BIKE for National Bike Month in May. With an average temperature of 71 degrees and more than 1,340 miles of bikeways, the San Diego region is one of the best places in the country for people to commute on two wheels.

Pledge to GO by BIKE on Bike to Work Day, Friday, May 15. Help the San Diego region log 25,000 miles – the equivalent of one trip around the world and one million calories burned! Log your Bike to Work Day trip in TripTracker at to make sure you’re counted toward the goal. Every time you GO by BIKE and log your trips in May, you will be entered to win prizes, including a new bike!

Pledge to GO by BIKE on Bike to Work Day, then roll into a pit stop on your way to work on Friday, May 15 to pick up a free Bike to Work Day t-shirt and snacks. We will be hosting a Pit stop and will be open from 6 to 9 a.m. Visit the Bike Month web page for a full list of pit stops.

Share how you GO by BIKE with @iCommuteSD on Facebook and Twitter or @SANDAGregion on Instagram before Bike to Work Day for your chance to win prizes, including a new bike! Then, share your Bike to Work Day experience by snapping a picture at a pit stop for an additional chance to win.

Don’t forget to share pictures of your time at our Pit Stop on our own Facebook, Twitter and Instagram page!

Get ready to GO by BIKE with resources on the iCommute website, including the San Diego Regional Bike Map, bike safety and bike security guidelines, and tips on how to take your bike on public transit.

For more information on Bike Month 2015 activities, visit the Bike Month web page, or call 511 and say “iCommute.”

Celebrating El Cajon’s Tax Rollback!

Today, April 15th, we celebrated alongside Mayor Bill Wells (El Cajon), Jill Kobe (Parkway Plaza GM), Eric Lund (East County Chamber of Commerce GM), Chris George (Valley of Cars Dealers Association President) and the El Cajon community in celebration of the half percent tax cut made in El Cajon!

El Cajon has become the only city in the state of California to cut taxes in 2015 while 45 other cities have implemented a tax increase or renewed their existing tax rate.

Taxes were originally increased to improve safety facilities such as police stations and fire departments. With goals being met through the tax increase, El Cajon has implemented a tax rollback. Reducing taxes from 9.0 percent to 8.5 percent will create a savings of $8.6 million to El Cajon residents which was demonstrated by a giant check made out to The Citizens of El Cajon.

Mayor Bill West

Mayor Bill Wells addressing the El Cajon community.

Giant Check

Mayor Bill Wells and Parkway Plaza’s GM, Jill Kobe, presenting giant check.

Toyota is going to the Olympics!


We are excited to be part of the Toyota Motor Corporation and their exciting new sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner program!

This program is effective immediately in Japan, will expand globally in 2017, and will run through the end of 2024.

Toyoda commented on the new sponsorship agreement: “We will do everything possible to fulfill our new role in The Olympic Partner program, and justify the trust the IOC has placed in us. The addition of a mobility category to the TOP Partner field is an important recognition for our entire industry. Under this Olympic flag, let us today reaffirm the power of sports to bring people together. And let us dedicate ourselves to creating a better world by promoting sports in the Olympic spirit of friendship, solidarity, and fair play.”

For even more information click here!

How the Toyota Mirai is Made

A production ceremony was held at Toyota’s Motomachi Plant in Toyota City, Japan today to mark the milestone for the future of vehicles with the production of the Toyota Mirai.

The Motomachi Plant has over 50 years of production under its belt and has produced other great vehicles such as: “Corona”, “Soarer”, “Supra”, “RAV4”, and the Lexus “LFA” supercar – among others. The highly skilled craftspeople of the Motomachi Plant are no stranger to an intricate building process, hand-building the 500 series limited Lexus supercars to some of the highest standards ever seen in the industry.

The same detail oriented craftsmanship will be shining through the production of the Toyota Mirai with an estimated 3 units produced each day.

Take a look at the care used during the entire manufacturing process of the Mirai.

For more information visit the Toyota Global Newsroom.

Toyota Named One of “World’s 50 Most Innovative Companies”

Leave Your Mark.

Fast Company magazine has just named Toyota as one of the world’s most innovative companies as they lead the way in fuel-cell technology. As Toyota did with the Prius, the Toyota Mirai (Japanese for ‘future’) will be the future for zero-emission vehicles.


With 1,500 orders in Japan the first month of sales, Toyota is confident the release of this innovative vehicle in the fall of 2016 for California dealerships will have a similar success story. 3,000 units will be produced for California buyers priced at $57,000.

To fuel the Mirai, there is an obvious need for hydrogen fueling stations and it is roughly estimated for California to have 50 fueling stations by the release of the Mirai. Additional 12-25 stations are planned to be built by 2020 stimulating the growth of Toyota’s fuel-cell technology for the future. Developers are confident that 75 hydrogen fuel stations can sustain a population of 17,000 to 24,000 hydrogen-fueled vehicles.

Visit Toyota USA’s official site for more information on how this technology works!

Bonus Video!

Why Recalls are a Good Thing


Automakers everywhere issue recalls on, what seems like, a daily basis. From the ignition switch to the airbag, we have all heard [and worried] about these problems.

The National Highway Traffic Safety Administration (NHTSA) issue over 600 recalls a year in an effort to reduce injuries and fatalities on our roads. However, the issuance of recalls does not necessarily mean vehicles are becoming more dangerous.

In an effort to avoid automotive related injuries, automakers will issue their own recalls anytime a concern may arise. These recalls are actually good for the consumer creating an improved product.

Think about it this way – you download an app on your smartphone. Then, a few months later, there is an update for that app which will fix all the bugs and problems that users have been experiencing. You may not have even noticed anything wrong with your app, but the developers wish to create an unforgettable experience for all users. So, naturally, they want to fix any problems you could possibly experience in the future. Automakers do the same thing!

Obviously, an update on your vehicle is vastly more significant than an update to your favorite smartphone application, and that is exactly why it is important to always follow up with any recall notice you receive from your automaker.

To find out if your Toyota vehicle is on the recall list visit our link:

If you don’t own a Toyota-made vehicle, you can find your recall information at the NHTSA website:

Weekend Road Trips

Do you ever just want to get up go? Well, we’ve put together some great ideas for you weekend warriors who just need to get away. Here are a few quick roadtrips that every San Diegan should experience at least once in their life.

Joshua Treejoshua tree

There’s a Bear Grylls in us all and Joshua Tree is the place to unleash your rustic outdoorsman side. With miles and miles of Joshua trees and desert chaparral, the scene is like that of a fairy tale. The surrounding area makes it impossible not to explore what’s around you. The trails can be pretty unforgiving during the hotter months; we are in the desert. However, no desert is complete without thriving oases. Spend your day hiking to one of five of these desert oases and you’ll finish your day feeling completely accomplished.

Need more of a challenge? Joshua Tree welcomes rock climbers and boulderers from around the world! There are thousands of climbing routes available no matter your climbing experience. However, be sure to come accompanied with an experienced climber to avoid any possible injuries during your endeavour.

If driving non-stop you’re looking at a two and a half hour drive from El Cajon. This route takes you through the vineyards of temecula as well as just outside of Palm Springs. So, if you’re looking to make this a long weekend, there are plenty of fun destinations along the way!

The Salt River

Sometimes you just gotta float. For the most part this is not exactly a relaxing experience, but an all out party. Salt River Tubing is an experience like no other and it’ll cost you next to nothing (once you get there). Here’s the gist: park, grab a tube, take a shuttle to the top of the river, float back down to your car. If you’re a River Rat, you know that beer goes hand-in-hand with floating. So, you will probably need to rent a second tube to squeeze your cooler into and be prepared for a little bit of public drunkenness.

Here are a few essentials for your trip to the Salt River: sunscreen, waterproof bags, and rope to tie you and your friends’ tubes together.

This venture is a bit of a trek so you might want to save this trip for a three day weekend. It’ll take a little over five hours to drive out there and another day of recovery time. So, you’ll probably want to make a reservation at a nearby hotel or stay with a friend. Remember, to always drink responsibly. Bring a sober driver if you plan to partake in the Salt River’s drinking past time.


Apple picking, wine tasting, and devouring a tasty pie is what Julian is all about. If you’ve never given Julian a visit you are missing out on this small town, country experience. There are horse and carriage rides available to those who prefer to have more of a guided tour, but the town is small enough for you to just stroll up and down the streets. If you’re a wine lover there are several little spots to give your tastebuds a tannen treat – Witch Creek and Blue Door are probably the most popular stops in town. Not a wine drinker? Check out Nickel Beer Co. and enjoy a hoppy refreshment!

If you prefer to avoid adult beverages altogether, there is still plenty to do in this historical little town. The Julian Pioneer Cemetery is enough to give you chills and plenty of photo opportunities with its rustic designs and historical grave sites. You can also get the group together for an Old Time photo. Who doesn’t love dress up?

Don’t forget, your trip to Julian is never complete without a visit to Julian Pie Company where you can buy by the slice or take a whole pie home. My personal recommendation – the dutch apple. You can’t go wrong with an all American apple pie with a sweet crumb top!

The trip out is only about an hour drive giving you the option of making this road trip just a short day adventure or, if you’d prefer, book a room at the Julian Gold Rush Hotel and make a weekend out of it!