Toyota is going to the Olympics!

 

We are excited to be part of the Toyota Motor Corporation and their exciting new sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner program!

This program is effective immediately in Japan, will expand globally in 2017, and will run through the end of 2024.

Toyoda commented on the new sponsorship agreement: “We will do everything possible to fulfill our new role in The Olympic Partner program, and justify the trust the IOC has placed in us. The addition of a mobility category to the TOP Partner field is an important recognition for our entire industry. Under this Olympic flag, let us today reaffirm the power of sports to bring people together. And let us dedicate ourselves to creating a better world by promoting sports in the Olympic spirit of friendship, solidarity, and fair play.”

For even more information click here!

How the Toyota Mirai is Made

A production ceremony was held at Toyota’s Motomachi Plant in Toyota City, Japan today to mark the milestone for the future of vehicles with the production of the Toyota Mirai.

The Motomachi Plant has over 50 years of production under its belt and has produced other great vehicles such as: “Corona”, “Soarer”, “Supra”, “RAV4”, and the Lexus “LFA” supercar – among others. The highly skilled craftspeople of the Motomachi Plant are no stranger to an intricate building process, hand-building the 500 series limited Lexus supercars to some of the highest standards ever seen in the industry.

The same detail oriented craftsmanship will be shining through the production of the Toyota Mirai with an estimated 3 units produced each day.

Take a look at the care used during the entire manufacturing process of the Mirai.

For more information visit the Toyota Global Newsroom.

Toyota Named One of “World’s 50 Most Innovative Companies”

Leave Your Mark.

Fast Company magazine has just named Toyota as one of the world’s most innovative companies as they lead the way in fuel-cell technology. As Toyota did with the Prius, the Toyota Mirai (Japanese for ‘future’) will be the future for zero-emission vehicles.

Mirai

With 1,500 orders in Japan the first month of sales, Toyota is confident the release of this innovative vehicle in the fall of 2016 for California dealerships will have a similar success story. 3,000 units will be produced for California buyers priced at $57,000.

To fuel the Mirai, there is an obvious need for hydrogen fueling stations and it is roughly estimated for California to have 50 fueling stations by the release of the Mirai. Additional 12-25 stations are planned to be built by 2020 stimulating the growth of Toyota’s fuel-cell technology for the future. Developers are confident that 75 hydrogen fuel stations can sustain a population of 17,000 to 24,000 hydrogen-fueled vehicles.

Visit Toyota USA’s official site for more information on how this technology works!

Bonus Video!

Why Recalls are a Good Thing

Recall

Automakers everywhere issue recalls on, what seems like, a daily basis. From the ignition switch to the airbag, we have all heard [and worried] about these problems.

The National Highway Traffic Safety Administration (NHTSA) issue over 600 recalls a year in an effort to reduce injuries and fatalities on our roads. However, the issuance of recalls does not necessarily mean vehicles are becoming more dangerous.

In an effort to avoid automotive related injuries, automakers will issue their own recalls anytime a concern may arise. These recalls are actually good for the consumer creating an improved product.

Think about it this way – you download an app on your smartphone. Then, a few months later, there is an update for that app which will fix all the bugs and problems that users have been experiencing. You may not have even noticed anything wrong with your app, but the developers wish to create an unforgettable experience for all users. So, naturally, they want to fix any problems you could possibly experience in the future. Automakers do the same thing!

Obviously, an update on your vehicle is vastly more significant than an update to your favorite smartphone application, and that is exactly why it is important to always follow up with any recall notice you receive from your automaker.

To find out if your Toyota vehicle is on the recall list visit our link:

http://www.toyota.com/recall

If you don’t own a Toyota-made vehicle, you can find your recall information at the NHTSA website:

http://bit.ly/NHTSArecalls

Weekend Road Trips

Do you ever just want to get up go? Well, we’ve put together some great ideas for you weekend warriors who just need to get away. Here are a few quick roadtrips that every San Diegan should experience at least once in their life.

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There’s a Bear Grylls in us all and Joshua Tree is the place to unleash your rustic outdoorsman side. With miles and miles of Joshua trees and desert chaparral, the scene is like that of a fairy tale. The surrounding area makes it impossible not to explore what’s around you. The trails can be pretty unforgiving during the hotter months; we are in the desert. However, no desert is complete without thriving oases. Spend your day hiking to one of five of these desert oases and you’ll finish your day feeling completely accomplished.

Need more of a challenge? Joshua Tree welcomes rock climbers and boulderers from around the world! There are thousands of climbing routes available no matter your climbing experience. However, be sure to come accompanied with an experienced climber to avoid any possible injuries during your endeavour.

If driving non-stop you’re looking at a two and a half hour drive from El Cajon. This route takes you through the vineyards of temecula as well as just outside of Palm Springs. So, if you’re looking to make this a long weekend, there are plenty of fun destinations along the way!

The Salt River

Sometimes you just gotta float. For the most part this is not exactly a relaxing experience, but an all out party. Salt River Tubing is an experience like no other and it’ll cost you next to nothing (once you get there). Here’s the gist: park, grab a tube, take a shuttle to the top of the river, float back down to your car. If you’re a River Rat, you know that beer goes hand-in-hand with floating. So, you will probably need to rent a second tube to squeeze your cooler into and be prepared for a little bit of public drunkenness.

Here are a few essentials for your trip to the Salt River: sunscreen, waterproof bags, and rope to tie you and your friends’ tubes together.

This venture is a bit of a trek so you might want to save this trip for a three day weekend. It’ll take a little over five hours to drive out there and another day of recovery time. So, you’ll probably want to make a reservation at a nearby hotel or stay with a friend. Remember, to always drink responsibly. Bring a sober driver if you plan to partake in the Salt River’s drinking past time.

Julian

Apple picking, wine tasting, and devouring a tasty pie is what Julian is all about. If you’ve never given Julian a visit you are missing out on this small town, country experience. There are horse and carriage rides available to those who prefer to have more of a guided tour, but the town is small enough for you to just stroll up and down the streets. If you’re a wine lover there are several little spots to give your tastebuds a tannen treat – Witch Creek and Blue Door are probably the most popular stops in town. Not a wine drinker? Check out Nickel Beer Co. and enjoy a hoppy refreshment!

If you prefer to avoid adult beverages altogether, there is still plenty to do in this historical little town. The Julian Pioneer Cemetery is enough to give you chills and plenty of photo opportunities with its rustic designs and historical grave sites. You can also get the group together for an Old Time photo. Who doesn’t love dress up?

Don’t forget, your trip to Julian is never complete without a visit to Julian Pie Company where you can buy by the slice or take a whole pie home. My personal recommendation – the dutch apple. You can’t go wrong with an all American apple pie with a sweet crumb top!

The trip out is only about an hour drive giving you the option of making this road trip just a short day adventure or, if you’d prefer, book a room at the Julian Gold Rush Hotel and make a weekend out of it!

 

OurLove.Org

We, at Toyota of El Cajon, pride ourselves on what we give back to the community. As a family owned and operated dealership we strive for a future that our children can be proud to live in.

Aside from what we try to accomplish as a dealership, we have many associates that share our passion for a better future. Our Internet Assistant, Brandi Martin, has created her own non-profit to help the hungry people that fill our streets in San Diego. Brandi had a goal this past Thanksgiving to feed 100 hungry people in San Diego.

Equipped with her own kitchen, food donations, and the help of a handful of friends and family, Brandi exceeded her goal and fed well over 100 of the homeless and hungry in San Diego. OurLove.Org is dedicated “to provide our community with resources needed for everyday survival. [They] want to be the bridge between people in need and those who are inspired to help.”

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If you would like to be a part of Brandi’s cause, feel free to contact her at 619­-414­-0934. OurLove.Org is currently under construction so calling her direct is the best way to get involved.

Please share her story and help OurLove.Org grow!

New Owner Event – October 2014

Every few months we invite all of you to come out and celebrate your new Toyotas with us! The whole family is always welcome and, this time around, we had an amazing turnout.
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We started the party with a catered dinner hosted by On The Border. As always, their service and food was phenomenal! With more than enough grub to go around, everyone was stuffed and more than satisfied with the portions offered to us by On The Border.

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Immediately following dinner, everyone gets a tour of the facility to walk off some of that Mexican food. All of our visitors get to learn all there is to know about their new vehicles and the awesome incentives we offer to help keep up on their Toyota’s maintenance. We even gave everyone a $15 gift card to spend in our retail department!

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Our New Owner Event wouldn’t be complete without a few giveaways! From water bottles to DVD players, we have some fun stuff for everyone to take home and enjoy!

Don’t want to miss our next event?

Contact Melissa McMurtry for more information and to RSVP to our next New Owner Event!
Phone: 619-270-3197
Email: mmcmurtry@toyotaofelcajon.com

Bonus Video! Watch as we quickly shuffle through our entire facility!

What is a LEED Certified Business?

Our loyal customers know us here at Toyota of El Cajon as the friendly dealership that they can count on for generations. We take great pride in the satisfaction we are able to deliver with our services and products. However, what most of you don’t know is that our dedication to the community goes beyond our cars!

When we had the opportunity to move into our current building in 2009, we wanted to do more than provide great cars and truly exceptional services to our friends and neighbors. We wanted to give our future generations the opportunities they deserve. How do we do that, you ask? Well, we got ourselves and our buildings LEED Certified!

So what is LEED? What does it mean to be LEED Certified?

LEED stands for Leadership in Energy and Environmental Design, it is an internationally recognized certification and rating system issued only by the U.S. Green Building Council (USGBC) to improve the built environment. To earn this LEED Certification, a project like ours must receive credits in these 5 major categories established by the Environmental Protection Agency (EPA):

  • Sustainable Sites
  • Water Efficiency
  • Energy and Atmosphere
  • Materials and Resources
  • Indoor Environmental Quality

When we had the chance to rebuild our current dealership, we incorporated many features that will allow us to care for the future generation and the environment. With our LEED Certified building, we

  • Recycled 93% of our construction waste
  • Conserve 43% more water
  • Use 25% less energy

Our efforts don’t stop there! You can also see for yourself in these informational signs around our dealership locations at El Cajon and Santee!

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Toyota of El Cajon is the first and only green dealership of all Southern California, we raise the bar to achieve the highest level of guest satisfaction for you and your family! Being green is just one of our many ways to make positive contributions to our neighborhood!

Planting Trees

We, at Toyota of El Cajon, pride ourselves in being environmentally conscious. From the production of our facility to our company’s vision, we strive to better the environment and our community. Check out our video to see what we’re all about!

ALS Ice Bucket Challenge

ALS Ice Bucket Challenge

(L) Jeremy Cadwell – Toyota Service Director (R) Steve Becvar – ALS Executive Director

 

A couple of weeks ago, Toyota of El Cajon was challenged by Steve Becvar, Executive Director of the ALS Association Greater San Diego Chapter, to participate in The Ice Bucket Challenge! In addition to our staff enjoying the refreshing ice water on an exceptionally hot San Diego day, we have also made a donation to the ALS Association.


If you’d like to make a donation as well, you can do so by clicking HERE.